Person with short curly hair and glasses holding a large video camera smiling.

Photo by J. Kat Woronowicz Johnson

Autumn Payne

Autumn Payne (she/her/hers), is the Founder of Ethical Narrative, where storytelling becomes a force for positive change. Since 2021, Ethical Narrative has achieved remarkable results, raising millions of dollars for nonprofits and amplifying their social reach. Deeply invested in client success, Ethical Narrative goes beyond individual projects, reflecting a profound dedication to uplifting our world through art.


Autumn, an award-winning multimedia journalist with fourteen years of experience at The Sacramento Bee, brings a wealth of expertise. Versatile and scrappy, she fearlessly navigates diverse conditions, be it fires, floods, or skydiving. Comfortable in the midst of difficulty, she welcomes storytellers from all walks of life.
Autumn holds space for anyone with a story to tell, ensuring they are heard because she believes in the healing power of shared narratives.

When not capturing stories that change the world, you'll find Autumn immersed in the joys of gardening, climbing, and adventuring with her husband and kids.